The bilingual advantage
Direct ResponSource maintains a staff of hundreds of fully bilingual agents. Other telemarketing companies in the United
States or in countries where Spanish is the main language may claim to offer bilingual service, but the second language they offer is just that: a second language, without fluency.
In Puerto Rico, Spanish is not a second language. English and Spanish are both official languages and all of Direct ResponSource's
agents are completely bilingual in three key aspects: speaking, reading, and writing. Furthermore, Puerto Rico's Spanish is widely perceived as having a neutral accent that sits well with the Hispanic
population.
Why reach your Hispanic customers from Puerto Rico?
The world is smaller than ever. Leading-edge telecommunications, technology, and information systems, such as those employed
by Direct ResponSource, allow clients to contract online contact services wherever these are more efficient and economical.
As a commonwealth of the United States, Puerto Rico offers a specialized and lower-cost bilingual labor force and is the
ideal location from which to reach Hispanic markets, not to mention non-Hispanic U.S. markets and even Spanish-language Latin American markets. Labor makes up about 70% of a call center's total costs,
and in Puerto Rico, bilingual labor is less costly than anywhere else in the U.S.
The United States Hispanic Market
Effective marketing programs are based not on wild guesses or hearsay, but rather on thoroughly researched, informed
decisions. As a means of providing unparalleled assistance to our clients, Direct ResponSource has compiled the following information —fully updated to include data from the 2000 U.S. Census— and
highlights about the U.S. Hispanic market.
The Term "Hispanic"
In general, the terms "Hispanic" and "Latino" are used interchangeably in the U.S. Census Report and in the marketing
industry. "Hispanic" is not considered a race, but rather a country origin. The U.S Census questionnaire asked respondents whether they were Spanish, Hispanic or Latino, independently of race (White,
Black, or others).
Hispanic Population in the United States
For the year 2000 the Hispanic population almost equaled that of African Americans, a group that is considered the largest
minority in the U.S. Estimates reveal that by the year 2005 the hispanic population should have already surpassed African Americans, thus becoming the largest minority group in the United States.
Population by Region
77.9% of Hispanics reside in the Southern and Western regions of the United States.
- 44.7% West / chiefly California
- 33.2% South / chiefly Texas and Florida
Concentration of Population
Research shows that the Hispanic population is highly concentrated in certain
specific areas of the United States.
- 82% of Hispanics live in 10 states
- 70% of Hispanics live in 5 states
Top 10 States with Largest Hispanic Concentration
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Population Growth Projections
The following data is based on updated estimates from the U.S. Census Bureau
using Census 1990 as the base for projecting future population.
By the year 2000 Hispanics almost equaled the Black/African-American group, which was considered the largest minority.
By year 2010 one out of every seven people living in the United States should be Hispanic.
Hispanics have become the second largest consumer force in the nation.
Hispanic Movement Across the U.S.A.
Over the years, when comparing the percentage of Hispanics by state, we see a
change in the demographic make-up of the United States.
For more information and graphic representations, please go to:
www.hispanictrends.com/index.html
www.census.gov/geo/www/mapGallery/images/hispanic.jpg
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